The $125 Decoy That Changed Nothing But Everything
The Economist offered three subscription options. Nobody picked the middle one — and that's exactly the point. How an unappealing third option secretly steers your choices.
psychologyconsumer-psychologypricingbehavioral-economics
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The $90 Wine That Was Really $10 — Your Brain on Price Tags
The same wine from the same bottle tastes better when you think it costs more. It's not snobbery — it's the marketing placebo effect.
psychologyconsumer-psychologypricing
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