Your Brain Has Learned to Ignore Banner Ads
In 1994, the first banner ad got a 44% click-through rate. Today it's below 0.1%. Your brain didn't get lazier — it got smarter.
psychologyadvertisingperception
read →
The Cocktail Party Effect: You're Not Hearing Noise, You're Hearing Your Name
How your brain picks a single conversation out of a crowded room—and why your own name is the one thing it can't ignore.
psychologyperception
read →
Your Brain Is a Pattern-Addicted Liar (and That's Why Movies Work)
In 1910, Max Wertheimer was on a train when he noticed something strange about a railway crossing light — two stationary lights flashing in alternation looked like a single light moving between them. He got off at the next stop, bought a device to control the flashing speed, and accidentally founded an entire branch of psychology.
psychologyperception
read →