Your Eyes Dub Your Ears
A video says one syllable, the audio says another, and you hear a third sound that exists in neither. Knowing the trick doesn't help.
psychologyperceptionlanguagecognition
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Kiki Is Spiky, Bouba Is Round
Ninety-five percent of people agree on a mapping that nobody ever agreed on. The words mean nothing, the shapes are abstract, and the answer comes out the same in twenty-five languages — and in a model that has never had a mouth.
psychologylanguageperceptionbranding
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