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#behavioral-economics

1 post tagged with behavioral-economics

Why You Finish a Bad Meal (and Other Ways Your Brain Wastes Your Money)

The sunk cost fallacy makes you eat mediocre food, stay in dead-end projects, and cling to bad investments — all because your brain can't let go of what's already gone. The classic experiments that revealed this quirk of human nature will change how you see every 'but I already paid for it' moment.

psychologycognitive-biasbehavioral-economics
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